Advertising Regulation Suffers as APCON Council Remains in Limbo

Players in the nation’s marketing communications industry are confused over the federal government’s seeming nonchalant attitude towards the re-constitution of the governing council of the Advertising Practitioners Council of Nigeria (APCON).

The council has been without a constituted board for over three years and this is said to be affecting the growth of the multi-billion-naira industry as many advertising practitioners and operators in other sectoral bodies are showing reluctance in fulfilling their professional responsibilities.

Between 2014 and now, the leadership of various sectoral bodies had explored many opportunities, including visiting the state house and the office of the Minister of Information and Culture, to impress it on the federal government on the importance of the council, but nothing has been achieved in this regard.

Speaking to THISDAY on the development during the week, the President Advertisers Association of Nigeria (ADVAN), Mrs. Folake Ani-Mumuney, reiterated the need for advertisers to join other stakeholders to clamour for APCON to be properly instituted.

THISDAY, July 5, 2018

 

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