Almost half the world’s population watched 2018 World Cup -FIFA

According to a research carried out by the world football governing body, FIFA, almost half the world’s population watched the 2018 World Cup in Russia on television.

A record 3.57 billion people tuned in during the tournament that held in June-July this year, said Publicis Media Sport and Entertainment.

The report titled ‘Global broadcast and audience summary’ by FIFA noted that more than one billion watched the final between France and Croatia live.

Viewers also engaged with the coverage for longer than in past tournaments.

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The report also showed an unprecedented number of viewers watched the action on digital platforms.

Philippe le Floc’h, chief commercial officer of football’s world governing body Fifa, said the figures showed that “fans everywhere are insatiable for world-class football.”

He added: “These figures really do support the claim that Russia 2018 was the best World Cup ever.”

France won the World Cup after beating Croatia 4-2 in the final.

See FIFA’s report here: Global broadcast and audience summary

 

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