Tech
Amazon sets up convenience store that requires no cashiers or checkout
American electronic commerce and cloud computing company Amazon has launched its most audacious attempt to shake up the retail marketing world, with the opening of a cashless and cashierless Go store.
Customers can now simply walk into their Seattle store, grab what they want, and walk out but not after their smartphones are scanned on the way in, which tracks them with cameras and other sensors as they browse.
And, when they take an item off the shelf, they are charged to the customer’s Amazon account when they leave with their goods.
Read also: Humans will have a ‘robot second self’ in 20 years, Microsoft experts claim
Gianna Puerini, the Amazon vice president who oversees Go, said in an interview that the aim is for the store’s prices to be competitive with other markets.
The concept, which Amazon has termed “Just Walk Out” shopping, sparked speculation that Amazon could use its high-tech concept as a beachhead to expand into convenience stores or perhaps other categories of physical retail.
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