Luxury phone and gadget makers, Apple has started charging Nigerian users in naira.
In changing the transnational currency to naira for Nigerians, Apple is seemingly towing the same line that Facebook took in October.
iTunes sent out a mail to its Nigerian subscribers informing them of an imminent currency change in the iTunes Store and Apple Music weeks ago.
“Dear Subscriber, The currency of the App Store, the iTunes Store, and Apple Music in Nigeria will soon be changing from U.S. dollars to Nigerian naira. This change requires no action from you.
“After the currency change occurs, any pre-orders or subscriptions you have will be billed in Nigerian naira. Learn how to manage your subscriptions or send iTunes Gifts via email. If you have any other questions, visit Apple Support.” The mail by Apple read in full.
Nigeria has seen a reduction in online dollar purchases from app stores, content streaming platforms and paid ads since the increase in the exchange rate, and obviously, iTunes is not left out of the dearth of online patronage from Nigeria prompting the change.
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