Apple reveals intention to veer into emerging market of self-driving vehicles

Apple has publicly revealed its ambitions to play in the emerging market of self-driving vehicles with a policy recommendation letter to the National Highway Traffic Safety Administration.

Wall Street Journal first broke news of the communique. Precise details of Apple automotive products were not revealed in the letter. But it did state that:

“Apple uses machine learning to make its products and services smarter, more intuitive, and more personal. The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation.”

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Written by Apple Director of Product Integrity Steve Kenner, the letter calls for policies that will bring about: a clear understanding of who is liable for problems that occur when cars drive themselves; the maintenance of users’ privacy, cybersecurity and physical safety; and ensuring that the impact of self-driving cars on the public is as positive as can be.

The impact of any new regulation on a burgeoning industry could be chilling or make room for new brands, jobs and technological breakthroughs, of course.

 

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