Apple wants to compete with Netflix, eyes original video programming

Apple wants to compete with Netflix, eyes original video programming

Luxury mobile and gadget making company Apple is set to provide tough competition for Netflix by making provisions for original video programming in the future, even as ‎it has shown that it will not be limited to making karaoke shows and app development-based TV.

Apple has hired Jamie Erlicht and Zack Van Amburg to lead its video programming departments to make that dream a reality in its bid to provide stiff competition for Netflix.

Before joining Apple, where they will report to Eddy Cue, Jamie and Zack served as presidents for Sony Pictures Television since 2005.

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Under the pair, Sony Pictures Television’s original primetime series more than tripled, Apple says, with the duo being responsible for various popular TV series made for Amazon, Hulu, and Netflix.

Erlicht said they want to bring to Apple video “unparalleled quality.” They did not reveal what kind of shows they’re making for Apple or when these first shows will launch, but Cue said that the company has “exciting” plans for customers, teasing there is “much more to come.”


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