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BlackBerry launches first Android phone

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Having struggled to attract customers to its own operating system, BlackBerry has taken a new by launching its first smartphone running the Android operating system.

BlackBerry said its new device, Priv, was designed to offer customers improved security over rival Android handsets.

Read also: Nintendo plans release of first smartphone app

“Coming with a device that tries to address security on Android is a good idea, but may have been better three years ago,” said Francisco Jeronimo, research director for industry analysts IDC.

“It will be difficult to regain clients who have already moved to other handsets, and it’s quite an expensive device.”

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