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Cars45 expands to Ghana and Kenya after scaling in Nigeria. Why the new markets may pose a challenge

Car selling, buying and swapping platform, Cars45, has, Tuesday, December 10, announced its expansion to Ghana and Kenya.

The tech-backed motor company made the announcement via it’s twitter handle @cars45ng, revealing that it has opened for business in the 2 other African countries.

Going beyond the offerings of traditional car dealers, Cars45 has been able to stand out with its value added service which includes its documentation of vehicle financing, background checks, vehicle history, insurance, after-sales support, servicing among other.

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With a business model that facilitates the sales and purchase of cars on the go through its digital platform, Ghana and Kenya welcome a new market player in the automobile space.

Although Cars45 seems to have recorded a huge success doing business in Nigeria, caution, however, must be taken, to understand that a Nigerian market is unique and that other countries might not be as obsessed as Nigeria is with the use and purchase of cars.

Will Cars45, again, record success with this expansion?

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About the author

Ridwan Adelaja

Ridwan Adelaja is a multimedia journalist with a special interest in business news analysis

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