Chelsea’s shirts to die for, It’s worth £200M!
Chelsea’s new shirt deal with Yokohama Rubber is worth over £200 million. Though a statement on the club’s website announcing the deal refused to reveal the amount involved, the Daily Mail says the Yokohama agreement is worth £38m annually for five years plus another potential £30m in bonuses.
Chelsea’s new commercial chief Christian Purslow hired outside agency HTH, run by two former Manchester United executives, to help with his sponsorship hunt.
The deal becomes the second biggest in football behind United’s Chevrolet agreement.
The Chelsea statement read, “Chelsea Football Club is delighted to unveil The Yokohama Rubber Company Ltd as our new Official Shirt Partner in our largest-ever commercial deal. This places Chelsea right at the top of European football, with one of the biggest shirt sponsorships ever signed.
“This partnership with one of the world’s leading tyre manufacturers is for an initial term of five years and begins at the start of the 2015/16 season. It will see the Yokohama brand appearing on all of our shirts from our first team to our youth teams”.
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