Sports
Chelsea’s shirts to die for, It’s worth £200M!
Chelsea’s new shirt deal with Yokohama Rubber is worth over £200 million. Though a statement on the club’s website announcing the deal refused to reveal the amount involved, the Daily Mail says the Yokohama agreement is worth £38m annually for five years plus another potential £30m in bonuses.
Chelsea’s new commercial chief Christian Purslow hired outside agency HTH, run by two former Manchester United executives, to help with his sponsorship hunt.
The deal becomes the second biggest in football behind United’s Chevrolet agreement.
The Chelsea statement read, “Chelsea Football Club is delighted to unveil The Yokohama Rubber Company Ltd as our new Official Shirt Partner in our largest-ever commercial deal. This places Chelsea right at the top of European football, with one of the biggest shirt sponsorships ever signed.
“This partnership with one of the world’s leading tyre manufacturers is for an initial term of five years and begins at the start of the 2015/16 season. It will see the Yokohama brand appearing on all of our shirts from our first team to our youth teams”.
Join the conversation
Support Ripples Nigeria, hold up solutions journalism
Balanced, fearless journalism driven by data comes at huge financial costs.
As a media platform, we hold leadership accountable and will not trade the right to press freedom and free speech for a piece of cake.
If you like what we do, and are ready to uphold solutions journalism, kindly donate to the Ripples Nigeria cause.
Your support would help to ensure that citizens and institutions continue to have free access to credible and reliable information for societal development.
INVESTIGATION: In Kwara, multimillion-naira milk processing plant is abandoned, converted to a chicken outlet
After the government spent millions of naira to establish a milk processing plant in Kwara State that would provided jobs...
SPECIAL REPORT: For Sokoto communities, promise of healthcare is akin to death sentence
In this story, ABDULRASHEED HAMMAD delves into the dire realities of Primary Health Care services in Sokoto State, shedding light...
ICYMI…SPECIAL REPORT: NNPCL hides behind PIA to frustrate disclosure, accountability
Nigeria’s major oil company, Nigerian National Petroleum Corporation Limited (NNPCL), in what appears to be a common practice of disregard...
INVESTIGATION: Multi-million naira Ekiti resort center remains uncompleted a decade after
The multimillion-naira project, expected to comprise recreational buildings, now consists of cassava farmland, a bush used for excretion, and a...
SPECIAL REPORT: Torturous experiences of students with disabilities in Oyo tertiary institutions
For students with disabilities in Oyo state-owned tertiary institutions, learning is a torturous and distressing experience, considering the building structures...