Connect with us

International

Chinese firm tenders apology for racist advert

Published

on

Chinese firm tenders apology for racist advert
A Shanghai based beauty firm Leishang Cosmetics has tendered an unreserved apology over a racist advert which it put out claiming that the criticism that followed it was because of the “over-amplification” by the foreign media.
The advert which first appeared on Chinese social media in March shows a black man entering a room and attempting to flirt with an Asian woman. He is carrying a tin of paint, wears soiled clothes and has paint on his face.
She then feeds him a detergent drop and stuffs his body into a top-loading washer. When the cycle completes, a fair-skinned Asian man in a clean white T-shirt emerges to the delight of the woman.
The company which says  it strongly condemned racial discrimination has dropped the advert  after the clip went viral this week drawing both outrage and scores of media reports outside the country.
“We express regret that the ad should have caused a controversy,” the statement issued late on Saturday said. “But we will not shun responsibility for controversial content.”
“We express our apology for the harm caused to the African people because of the spread of the ad and the over-amplification by the media,” the company said.
“We sincerely hope the public and the media will not over-read it,” the statement by the company read in full.

RipplesNigeria …without borders, without fears

Join the conversation

Opinions

Support Ripples Nigeria, hold up solutions journalism

Balanced, fearless journalism driven by data comes at huge financial costs.

As a media platform, we hold leadership accountable and will not trade the right to press freedom and free speech for a piece of cake.

If you like what we do, and are ready to uphold solutions journalism, kindly donate to the Ripples Nigeria cause.

Your support would help to ensure that citizens and institutions continue to have free access to credible and reliable information for societal development.

Donate Now