Nigeria In One Minute
Communications Experts Kick as PDP, APC Patronise Foreign Firms
Stakeholders in Nigerian marketing communications have expressed disappointment that the Peoples Democratic Party (PDP) has contracted the services of Brian Balland, a top US lobbyist for $90,000 (N31.5 million) per month, as communications consultants, ahead of the upcoming 2019 elections.
They have also raised concern that the ruling All Progressives Congress (APC) is said to be considering two options in that direction, re-engagement of AKPD Message and Media, a United States-based public relations and public affairs consultancy firm, or hire a fresh agency from South Africa.
AKPD, which is co-founded by Mr. David Axelrod, ex-President Barack Obama’s campaign strategist and a former White House Advisor, handled the APC public relations brief during the build-up to the 2015 elections, to the displeasure of Nigerian firms.
With APC considering foreign firms, the Public Relations Consultants Association of Nigeria (PRCAN), the umbrella body of public relations consultancy firms in Nigeria, has kicked against the move.
THISDAY, November 14, 2018
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