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DAMAGE CONTROL: BMW targets 2020 to launch Android CarPlay after customers accused it of favoriting Apple users

DAMAGE CONTROL: BMW targets 2020 to launch Android CarPlay after customers accused it of favoriting Apple users

Independent German company and manufacturer of automobiles, Bavarian Motor Works (BMW), has announced a proposed launch that will serve its Android customers.

This is to replicate features of its existing Apple CarPlay technology.

The German company revealed this in a public announcement published Wednesday, December 13, on its blogsite, assuring customers of its launch come July 2020.

The CarPlay device, which enables users to perform operations on their phone while driving, is built to display phone tabs via the car’s built-in screen. This way, upon connection, users can play music, place calls, and text messages among others.

This development is coming following several complaints from customers who have alleged the company of underestimating its category of users.

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According to this set of customers, BMW should have considered building a similar facility while building the Apple model earlier this month.

Analysts consider this development as a damage control from the automobile company and hope that other companies will learn to be more inclusive when deciding on issues that might be considered partial by customers.

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Ridwan Adelaja

Ridwan Adelaja is a multimedia journalist with a special interest in business news analysis

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