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Facebook borrows ‘leaf’ from Snapchat

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Facebook borrows ‘leaf’ from Snapchat
In its latest attempt to “innovate,” Facebook is once again “borrowing” from the much younger social media platform.
This time facebook is testing out a new feature that lets users take selfies and record videos complete with filters, effects, and masks, which can be shared in your News Feed. And your clips disappear in 24 hours too (assuming no one responds).
Facebook isn’t making any attempts to hide this new Snapchat-esque addition either, placing it front and centre in its main app for users in Ireland.
Should it prove popular among the Irish populace, Zuckerberg may decide to go wide with the feature, introducing it to the social network’s 1.4 billion monthly users.
While the feature has yet to adopt a formal name, it might as well be called Snapchat 2.0. To access it, users (in Ireland) need only to tap on the camera icon in the top left corner of the Facebook app, and voila! They’ll have access to all the features of the new content machine.
 

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