Facebook chooses SA ahead of Nigeria

Social media network platform, Facebook has opened its first ever ofiice on the African continent.
Located in Johannesburg, South Arrica, the company said Monday, that it was part of efforts “to help people and businesses connect” on the continent.
The office will be headed by Nunu Ntshingila, a former executive at the advertising agency Ogilvy.
According to Nicola Mendelsohn, regional vice president for Facebook,“This office will support the significant growth in businesses and people using Facebook.
“We are inspired by the incredible ways people and businesses in Africa use Facebook to connect.
“Africa is important to Facebook, and this office is a key part of our strategy to expand our investment and presence across (the region). Facebook is already a central part of people’s lives in Africa, and with more than a billion people in Africa, we want to do more to help people and businesses connect.”

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Facebook is the world’s biggest social network, with some 1.4 billion active users worldwide including 120 million in Africa.Facebook said more than 80 percent of people in Africa access the social network from their mobile phones.
“Mobile is not a trend; it’s the fastest development in communications we’ve ever seen,” Mendelsohn said.
“This couldn’t be more true in Africa — where so many people are mobile-only. This new office is a significant milestone for Facebook and our teams want to partner with businesses across the continent.”
Facebook will initially focus on sub-Saharan countries including Kenya, Nigeria and South Africa and will also offer support for Senegal, Ivory Coast, Ghana, Tanzania, Rwanda, Uganda, Zambia, Mozambique and Ethiopia.
“Facebook will partner with governments, telecom operators, agencies and other stakeholders to deliver localized solutions to advertisers and users continent-wide,” the statement said.

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