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GIG Logistics makes grand entry into Ghana. The AGILITY app looks to redefine battle for market share




The increase in mobile technology and adoption is constantly dictating the way people transact. Mobile technology has had a positive influence on the growth of e-commerce, consumers want an omini-channel for shopping where there they have a bouquet of options, at a good price from the proximity of their fingertips. The growth of e-commerce however poses one challenge; “Delivery”.

One of the less often thought about components of the digital and retail revolution is how exactly customers and businesses will receive products. To keep up with increasing demand from e-commerce channels and meet the expectations of consumers, organizations will need to invest in their warehouses and distribution centres and increases the development and implementation of advanced supply chain and logistics processes.

Following its drive to be the leading logistics company in Africa, GIG Group’s logistics arm, GIGL has expanded its reach to Ghana with a focus on bringing its best in-class services into the lucrative Ghanaian market. Local businesses can ill afford to compete on logistics and delivery and that is something GIG Logistics is going to solve, leveraging on its use of technology to drive innovation in the logistics sector and its 8-year track record in Nigeria and over seas. They hope to createsignificant advantages in the logistics businessas it embarks on its Africa wide domination.

“Logistics and delivery play a significant role in business and is among the top drivers of digital transformations. 72% of businesses say that improving customer experience is their top priority. In a product’s journey from warehouse shelf to customer doorstep, the “last mile” of delivery is the final step of the process. GIGL seeks to improve the customers experience through efficient, speedy and reliable deliveries” Ayo Adenaike, COO of GIGL.

In Nigeria, GIGL has a system that enables last mile delivery anywhere across the country within 24 hours. The system comprises its ERP application, “AGILITY” as well as 86 locationsin nearly all 36 states in Nigeria, and a fleet management operation that powers delivery for its B2B and B2C customers at the right time. With five locations, East Legon, Circle, Takoradi, Kumasi and Tamale already opened, GIGL Ghana is making a play for both start-ups and large enterprises.

“We see a huge potential in Ghana. We are focused on delivering excellence by bringing our years of local and international logistics experience to play in the country” Ayo Adenaike.

The logistics sector has a huge potential in improving the e-commerce landscape. GIGL is primed to grow the e commerce sector in Ghana by providing support with its highly optimized operations, which will target end-to-end logistics, from pick-uptill delivery.

“A GIGL (Mobile)app is in the process of being launched. The app is designed to give users a seamless experience when it comes to delivery. This application is wired to virtually manage the entire logistics cycle from pricing to pick up and delivery. Once a request is made, and price is determined, the app locates the nearest partner to pick up the shipment for delivery.

“Analysis on the trade sector in Ghana reflects the growing potential of the logistics market. Technology is changing human existence at an astronomical pace. “With the emergence and adoption of internet of things, autonomous vehicles, voice recognition apps, the future of logistics is limitless. At GIGL, we are deliberate about pioneering the future of new logistics heavily facilitated by technology in Africa” said Chidi Ajaere, Executive Chairman, The GIG Group.

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