Telecommunications giant, Globacom is now Nigeria’s second largest Global System for Mobile Communications company in terms of number of subscribers.
The company came second after MTN with 26 per cent market share, displacing Airtel which has 25 percent of the market while MTN maintains its leadership position with 40 percent market share.
According to statistics from the Nigerian Communications Commission (NCC) Globacom leads Airtel with 154,034 subscribers, highlighting the consistent struggle of both network providers in who sustains the number 2 position in the country.
According to NCC data, In the past 11 months, Airtel was the second largest telecoms service provider for five months intermittently. These are January, February, August, September and October in 2018, while Globacom held the position as the second largest network provider by market share for six consecutive months this year.
These are in the months are March, April, May, June, July and November.
The off and on number position between the two have been largely due to aggressive promotions through which they woo new subscribers.
The NCC data also showed that Globacom gained over five million new customers in the past 11 months while Airtel Nigeria added over four million new subscribers to its network.
As of November 2018, Globacom, an indigenous telecommunications company, had 43.3 million subscribers while Airtel, headquartered in New Delhi, India, had 43.1 million subscribers.