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Google poaches Apple’s key chip designer

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Google poaches Apple's key chip designer

Search engine giants Google has snapped up Apple’s chip design talent as part of its ongoing quest to create custom processors.

Google hired John Bruno, the designer who founded and ran Apple’s silicon competitive analysis group — that is, the team that helped iPhone and iPad processors stay ahead of rivals.

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It’s not certain what he’ll be doing at Google (his LinkedIn profile lists him only as a “System Architect”), but he started at graphics veteran ATI and rose to become a chief engineer at AMD, where he led the design of Fusion processors.

It’s reasonable to presume that the influx of new talent (which also includes veterans from Qualcomm) will be used to expand Google’s variety of custom processors.

 

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