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Google set to battle Facebook, Twitter, Instagram for share of Nigeria’s digital ads market

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The parent company of Youtube, Gmail and over 200 digital firms, Google, has announced its next move to enter Nigeria via shopping ads in a couple of weeks.

Adim Isiakpona, the Google West Africa Industry Manager, disclosed this on Wednesday, December 4th, in a statement, expressing the company’s excitement on the new development.

According to Adim, the new offering from Google would improve transaction process for buyers, and make it easier for internet users to make purchases of goods.

“We are excited to be launching Shopping ads in Nigeria over the next few weeks,” the statement read.

Read also: Nigerian govt moves to enforce guidelines for content development in ICT

On the design of the shopping ads, Adim explained that these ads would feature photos and prices to speed up the process of how advertisers reach their target audience.

“Shopping ads include photos and prices to help consumers find the products they are looking for and enable advertisers to reach consumers who are looking to buy,” Adim explained.

The deployment of this will see Google competing with Facebook, Instagram and Twitter on ads bids. And this might go on to affect the revenue of existing players should Google’s offering become advertisers’ preferred choice.

Is an ads-war looming?

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About the author

Ridwan Adelaja

Ridwan Adelaja is a multimedia journalist with a special interest in business news analysis

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