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Innovation… Getting your phone and cloths to interact



New York based fashion startup Switch Embassy has taken technology one step further, by creating outfits that allow you to display customized LED-lit text messages sent from your phone via Bluetooth.

Funded by Scottish whiskey manufacturers Ballantines, Switch Embassy has developed shirts that allow you to say “go away” to unwanted attention without even using your vocal cords.

Using smart fabrics from Swiss textile manufacturer Forster Rohner, these LED embedded textile are durable, versatile and powered by mini rechargeable batteries as big as a “pinky.”

Cute Circuit, a pioneer in the wearable technology industry, also created the “hugshirt”, an outfit that sends hugs remotely, and the “Twirkle dress”. Combining “twinkle” with “sparkle”, the Twirkle dress is a micro-LED dress that lights up and changes color according to the movement of the wearer.

“It’s a very interactive dress,” said Cute Circuit’s CEO Francessa Rosella. “It makes you want to move more and be active to showcase the color.”

Cute Circuit has embarked to create LED outfits that allow customers to change designs from a selection of patterns from the company’s database.

And with the new innovation, you can say a lot of what’s on your mind, or send out a message without saying a word, simply by ensuring your wears and phone’s Bluetooth are switched on.

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