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Instagram clamps down on suicide content

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Instagram returns after global outage

Instagram has introduced new measures to reduce suicide and self-injury content being accessed by users, following pressure from parents of suicide victims who say it contributed to their children’s deaths.

The social media company is promising to “make it harder for people to search and find self-harm content”.

The move comes ahead of a meeting today between Instagram boss Adam Mosseri and Health Secretary Matthew Hancock.

Read also: Instagram returns after global outage

Mr Hancock is expected to tell the worldwide head of Instagram that the company should treat suicide and self-harm images with the same gravity as terrorist-related posts.

This week, suicide prevention minister Jackie Doyle-Price warned that this content “normalised” self-harm and had the effect of “grooming people to take their own lives”.

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