Connect with us


Instagram deploys new tools to combat cyber bullying



Instagram returns after global outage

Social media giants, Instagram has had a major problem with online bullying on its platform and Adam Mosseri, the head of the Facebook-owned company, says he’d rather have fewer users than allow bullies to thrive.

But, instead of blocking posts or banning offenders, Mosseri has announced that new tools will be rolled out on Instagram to curb the spread of bullying online.

One tool will use artificial intelligence (AI) to identify offensive comments while the other will give users the power to restrict certain accounts from publicly commenting on their posts.

Mosseri hopes that these tools will “prevent bullying from happening on Instagram” and “empower the targets of bullying to stand up for themselves”.

Read also: DATA BREACH: British Airways faces £183m record fine

The AI-powered Rethink tool will flag comments that could be considered offensive before they are posted. Users will be asked, “Are you sure you want to post this?”, giving them the opportunity to reconsider their words.

According to Instagram, tests have shown that the notification to rethink their comment has encouraged “some” users to “undo their comment and share something less hurtful” instead, giving them the “chance to reflect”.

However, “some” doesn’t seem very encouraging, so for those comments that get past the AI filter, there’s another that provides those targeted by offensive comments with more power.

Join the conversation


Support Ripples Nigeria, hold up solutions journalism

Balanced, fearless journalism driven by data comes at huge financial costs.

As a media platform, we hold leadership accountable and will not trade the right to press freedom and free speech for a piece of cake.

If you like what we do, and are ready to uphold solutions journalism, kindly donate to the Ripples Nigeria cause.

Your support would help to ensure that citizens and institutions continue to have free access to credible and reliable information for societal development.

Donate Now