LandWey invests in technology, launches a Prop-Tech lab. Will its promised market disruption go far?

In what is claimed as a disruptive product, LandWey, a Nigerian-owned firm and player in the real-estate space, has launched a Prop-Tech lab.

The firm, in a press release, announced this while disclosing that the product would provide tools and resources for players in the real estate space. LandWey further claimed that its product is the first ever Prop-Tech lab in Nigeria.

Contrary to this claim, however, critics are asking if Landwey’s product would be anything different from ToletNG’s online real-estate facility, PropertyPro where properties are listed and industry relevant insights are shared via blog posts.

According to LandWey’s press release, its Prop-Tech Lab would provide the most vibrant, innovative tools, resources, think-tank and technical know-how that would prove to be indispensable for every real estate player in the 21st century.

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Speaking further, the founder, Olawale Ayilara, affirmed the need for technology to drive transformation in the economy, noting that it was for this reason that the firm had chosen to stay innovative as an industry player.

“Tech and all of its accompanying mechanisms is here to stay. We cannot be seen to be working against its ideals and entrance, neither can we afford to be caught in the quagmire of obsoleteness,” Ayilara said.

As Nigeria’s tech ecosystem bubbles with Prop-Tech’s entry, the new player’s promised market disruption remains a matter of conjecture as stakeholders watch out for its strategies to scale.

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