Indian business giant Mahindra is a well-known name in Nigeria. From the last decade, the company is investing heavily in the technology development of Nigeria on humanitarian grounds.
To propel its business ventures, the company even established the Mahindra West Africa limited in 2016 that caters to the demands of West African nations. The aim for Mahindra is to expand its business along with empowering the communities with the latest technological developments and employment opportunities.
With African nations like Kenya and Nigeria witnessing a digital revolution in the recent past, you aren’t just able to bet on Nigerian professional football league with Betway Naija, but do a whole lot more. Mahindra’s decision to expand in Nigeria comes at a time when the African nation is seeing impressive growth in investments.
A Look at Mahindra’s Business in Nigeria
Mahindra and Mahindra is a partner with the Nigerian business giants Springfield agro limited and VIP merchandise enterprise limited. In the recent developments, it unveiled its plans of investing in the fields of farm technology and power solutions. Already, it is running a farm-to-fork initiative successfully. The Mahindra-Springfield collaboration completes ten years of technically educating Nigeria and working towards its empowerment.
A tractor assembly unit is under construction in Kaduna state. It aims to provide the local farmers with the ease of plowing. The tractors will be available in varying ranges of horsepower. It is done keeping in mind the different economic condition and also needs of the Nigerians. Anyone can get a tractor that suits their needs.
Farming is seeing a technical innovation in this West African nation. The future plans include the expansion of markets for commercial vehicles. There is already a two-wheeler, three-wheeler and generator set assembly units in Sanga-Ota and Kano. These establishments not only provide Nigerians with automated solutions to their farming woes, but also employment opportunities to the local mass.
With Mahindra and Mahindra limited investing in the mobile power solutions, we can hope for an electricity rich Nigeria. As a matter of fact, there are already a few foreign firms working in the same field. With bigger players like Mahindra in the field, it will be worth watching how the smaller ones cope with the competition. Even for Mahindra, it will be a challenge to get into a market currently ruled by small players.
Nigeria boasts of a huge natural reserve in terms of solar and wind energy. If the company wants to tap this sector, it needs to first develop energy efficient ways of tapping and transmitting the electricity. In the lack of even basic infrastructure, this is going to be tough. But then, it will be worth the risk to see Nigeria growing. Mahindra currently has an untapped market with the huge growth potential.
By venturing into the mobile power solutions, it is marking the beginning of the electricity revolution in Nigeria. More and more firms are expected to come and this will give rise to competition. Mahindra is bound to have an edge for its long presence in the region and constant technological innovations.
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