McDonald’s meal box now a VR headset

What better way to wash down a burger and fries than with a hearty serving of fresh virtual reality content? That seems to be the thinking out of McDonald’s Sweden, which recently announced a new promotional Happy Meal box that can be quickly turned into a makeshift VR headset.

The appropriately-yet-ominously named “Happy Goggles” is a variant of the classic McDonald’s red-and-yellow, smiling Happy Meal cardboard box, which is now celebrating its 30th anniversary.

Read also: Embattled HTC ponders mobile VR as new flagship device

It comes with the exception diners can easily re-fold this version along strategically placed perforated lines to form a cradle for their smartphones (sold separately).

Once inside the Happy Goggles box, a smartphone can display VR content from supported apps and games. In this case, the first game specifically designed for the Happy Goggles will be “Slope Stars,” a virtual reality ski simulator endorsed by the Swedish National Ski Team, which will be available for download starting March 4.

Join the conversation

Opinions

Support Ripples Nigeria, hold up solutions journalism

Balanced, fearless journalism driven by data comes at huge financial costs.

As a media platform, we hold leadership accountable and will not trade the right to press freedom and free speech for a piece of cake.

If you like what we do, and are ready to uphold solutions journalism, kindly donate to the Ripples Nigeria cause.

Your support would help to ensure that citizens and institutions continue to have free access to credible and reliable information for societal development.

Donate Now