A media analyst identified as Porter Bibb who has more than 40 years of experience under his belt has revealed that Microsoft is mulling purchase of Netflix.
Bibb predicts that Netflix Inc. (NFLX) will be acquired by Microsoft Corp. (MSFT) , which is a holding in Jim Cramer’s Action Alerts PLUS.
“Netflix, while a pioneer as a streaming service, doesn’t have a business model that is sustainable,” said Bibb. “For every one in two movies, one makes a significant loss while one makes a significant gain…No one has cracked the code to fix this, although Netflix doesn’t have to deal with the ticket sales.”
Bibb believes that the Microsoft-Netflix merger could be announced in 18-24 months, but added that there will be “a few bumps in the road before anything happens.”
Netflix is competing with Amazon.com Inc. (AMZN) – which is also a holding in Jim Cramer’s Action Alerts PLUS – and will be competing with The Walt Disney Company’s (DIS) streaming service once it officially launches.
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