Nigeria partners UNWTO, CNN to boost Creative Industry

The Nigerian Creative Industry is about to receive more boost following the announcement of tripartite partnership with CNN and the UN World Tourism Organization (UNWTO).

The partnership which will use the film industry as a pivot was announced in Lagos on Monday at the Creative Industry Roundtable by the Minister of Information and Culture, Alhaji Lai Mohammed.

He said that under the partnership, the film industry will be used ”as a lens through which we will project various aspects of the Nigerian Culture, Tourism and similar areas”.

”We are kick-starting the project with a 13-episode production showcasing the various stages in a movie production. These include the choice of location, which will allow us to showcase the various beautiful sceneries available in Nigeria; the choice of wardrobe that will show the rich options in the country’s fashion industry; the choice of sound track that will highlight our rich music genres, the casting that will showcase our abundant talents and the technical part that will provide the platform to show that there is no camera and other gadgets that we don’t have here.

”As part of the project, we will also run a programme on CNN showcasing the 20 Nigerians to watch in the Industry. The Nigerians to be showcased will be selected by the industry players themselves to ensure authenticity,” the Minister said.

The minister said he organized the Creative Industry Roundtable to show the Federal Government’s willingness to work with the private sector in the transformation of the Creative Industry to a Creative Economy.

He also added that the tripartite partnership, as well as the MoUs with the Tony Elumelu Foundation, the Bank of Industry and the British Council; were all part of the efforts by the Federal Government to boost the Creative Industry.

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”This Administration has no doubt that the plan to transform the Creative Industry to a Creative Economy must be driven by the private sector. After all, it is self-evident that the modest growth that has been achieved in the Creative Industry so far, whether in films, music or fashion, has been achieved in spite of the government. It therefore stands to reason that with the government providing the necessary enabling environment and the private sector in the driver’s seat, the transformation can be realized within a short time,” he said.

The Minister said the Roundtable was not intended as another talk shop, adding that: ”The stakeholders who are here are already aware of the problems militating against the seamless growth of the industry; hence I don’t expect us to spend quality time here today rehashing those problems. Instead, we should devote our time to seeking practical solutions to the problems we have earlier identified at many fora.”

Alhaji Mohammed reiterated his earlier statement that the Creative Industry is Nigeria’s new oil, saying statistics from other countries, including the UK and the US, attest to this.

”The Creative industry contributed 84.1 billion Pounds Sterling to the British economy in 2014. According to figures released by the Department for Culture, Media and Sport, that was an increase of 7 billion pounds on the year before. The figures also show that the number of jobs in the industry grew by almost 9% between 2013 and 2014 – almost double the rest of the economy as a whole (4.6%). One of the areas of strongest growth was in film, TV, video, radio and photography, which rose almost 14%.
”In the United States, the Creative Industry, including Hollywood and broadcasting, contributes more to the U.S. economy than previously thought, the government said in its first official analysis of the arts and culture sector’s economic value. The 2015 report from the National Endowment for the Arts and U.S. Bureau of Economic Analysis shows arts and culture contributed more than 698 billion dollars to the economy, which is about 4.32 per cent of U.S. goods and services,” he said.

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