Connect with us


P&G Egypt partners UNTAP Technologies to launch Unbox Innovation Challenge



The Egypt subsidiary of the American multinational company, Procter & Gamble (P&G) has launched its annual Unbox Innovation challenge.

P&G made the announcement in a press release on Wednesday, noting that the program would be executed in partnership with UNTAP Technologies.

The program, according to the company, aims to give startups and SMEs the opportunity to integrate into P&G’s supply chain.

Procter & Gamble’s President and General Manager in charge of North Africa, Samir Lebbar, told the media that the program was designed to mutually accelerate winning startups and the P&G company.

Read also: Nigeria’s Simpu raises $1M pre-seed round. 2 other things and a trivia

He said: “Innovation has historically been the lifeline of this company, and the driving force behind its evolution and growth over 184 years.

“Our collaboration with startups is a core part of our global direction, aiming to give innovative entrepreneurs real opportunities to solve real challenges for the company. This allows them to accelerate their growth, and also, ours as a company.

“Launching UNBOX in Egypt was an easy decision, because this is a start-up ecosystem that has witnessed massive growth in the past year, and we’re seeing stronger, more disruptive technologies coming out of this market, and even going global.”

Join the conversation


Support Ripples Nigeria, hold up solutions journalism

Balanced, fearless journalism driven by data comes at huge financial costs.

As a media platform, we hold leadership accountable and will not trade the right to press freedom and free speech for a piece of cake.

If you like what we do, and are ready to uphold solutions journalism, kindly donate to the Ripples Nigeria cause.

Your support would help to ensure that citizens and institutions continue to have free access to credible and reliable information for societal development.

Donate Now