The company’s efforts to increase phone’s battery life caused device to catch fire, Samsung says in a development which prompted the recall of an estimated $5.3bn worth of Galaxy Note 7 phones across the world.
The debacle which costs the smartphone giants billions in lost profit and reputation forced the company to discontinue the smartphone, originally intended to compete with Apple’s iPhone.
Internal and independent investigations “concluded that batteries were found to be the cause of the Note 7 incidents”, Samsung said in a statement on Monday.
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“We sincerely apologise for the discomfort and concern we have caused to our customers,” said Koh Dong-Jin, the head of its mobile business, bowing before hundreds of reporters and cameramen at a press conference.
“We wanted to increase the battery capacity as much as possible. Our battery suppliers, in order to meet our needs, applied new designs and manufacturing technologies. Conclusively speaking, the cause of the Galaxy Note 7 burning incident was in the batteries.”
It is also noteworthy that the chaotic move to recall already shipped Galaxy Note 7 phones around the world saw replacement devices also catching fire.
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