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Research shows men spent 34% more on gifts than women on Valentine’s Day



A new research has revealed that on the average Nigerians spent N11,440 ($34) on gifts for their loved ones to celebrate 2021 Valentine’s Day.

The research which was undertaken by Picodi, international e-commerce, showed that men spent 34 percent more on gifts than women during the annual lovers’ day celebration.

According to Picodi, women spent N9,792 while men splashed N13,088 on various gift items.

The research which surveyed over 11,000 people in 38 different countries, including Europe, Asia, Africa, South, and North America.

At least 89 percent of Nigerians surveyed during the exercise said they celebrate Valentine’s Day and 4 percent said they give something to their partner.

READ ALSO: Valentine is a sin, against God’s will –Cleric Bamiloye

Among the countries researched, those with the highest amounts spent were – Hong Kong ($124), the United Kingdom ($117), Ireland ($112), and the United States ($106). Nigeria placed last in the ranking with ($30).

For Nigeria, the most frequently chosen gifts are perfumes (men) and electronics (women).

American men usually chose Valentine’s Day cards while women chose sweets. In the UK, men gave mostly flowers on Valentine’s Day and received sweets from women.

Interestingly, the research also revealed that most men settled for a more personalized approach such as perfumes for their loved ones compared to women who bought electronics, sweets, and alcohol.

“The men surveyed showed the most popular answers were perfumes (31 percent), clothes (28 percent) and flowers (20 percent). Women on the other hand said they are going to buy electronics (39 percent), sweets (32 percent), and alcohol (29 percent).”

On the gifts that are more significant to Nigerian lovers, the report said for women, the most expected gifts were perfumes (39 percent), sweets (28 percent), teddy bears (26 percent), jewellery (23 percent), and lingerie (18 percent).

For men, the most expected options were gift cards (58 percent), perfumes (44 percent), and money (34 percent). 32 percent wouldn’t mind getting electronics and 24 percent expected clothes.

“The worst Valentine’s Day gifts according to women are cosmetics (22 percent), money (17 percent), electronics (15 percent), Valentine’s Day cards (11 percent), and alcohol (8 percent). Among men, clothes (24 percent) and teddy bears (21 percent) were chosen as the least wanted,” the report added.

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