The Federal Ministry of Health has committed to raising the tax on beverages with added sugar from the existing 10 percent rate to 20 percent. This...
In a country like Nigeria where consumer protection is weak, shrinkflation thrives, with regulators unlooking as Fast Moving Consumer Goods companies rob their customers legally. Shrinkflation...
In 2016, two giant multinational corporations, and manufacturers, retailers, and marketers of beverages and syrups (Coca-Cola and Pepsi), while reacting to the then unfavorable market situation...
International beverage making giants PepsiCo is mulling the use of satellites to advertise its product in the sky. Pepsi wants to invade our skies and fill...
By Ahmed Boulor Soft drink giants Pepsi has debunked rumours making the rounds that it has dropped Mavin act Tiwatope Savage as its brand ambassador in...
With new marketing trends and shift in consumption tastes of consumers, soft drink giants, Coca-Cola and Pepsi are depending on ‘the greatest marketing trick of the...
