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Tech Company to grow Nollywood penetration on more devices in Africa

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There are plans to help broaden the availability of Nollywood video content to more people in Africa and beyond with efforts by Envivo Communications and Cisco Infinite Video Platform to enable subscriber’s access more ‘Nollywood’ and international video content on more devices.

With video streaming fast becoming the norm for watching movies, shows and other video content, Envivo hopes to explore that by offering video streaming services for Nollywood and international content across more mobile devices including phones, tablets and PCs.

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According to Olu Obadina, Chairman and Chief Innovation Officer at Envivo, “The vision of nVIVO TV is to drive the African and African diaspora market toward a new online streaming experience that provides significant domestic content.”

The move according to close watchers is a good one especially as Nollywood content (Nigerian-grown content) is currently the fastest growing video content in the world, yet despite its popularity, Africa continues to register low television penetration.

Industry players are also commending the launch of video streaming service which they say will help the movie industry especially after growing concerns that despite the increase in number of cinemas, there’s only an average of a cinema screen per one million people in the region.

 

 

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