Tech
Twitter partners Lookup chat app
In a move which will allow users to make purchases and find information using 140 characters Twitter has announced a partnership with Lookup, a chat app that connects consumers with retailers.
Lookup, which recently raised $2.5 million from a range of investors that include Twitter co-founder Biz Stone, uses chat to remove the pain of web browsing, multiple apps, etc for local shopping and — importantly — bring offline retailers online with minimal amounts of difficulty.
Read also: Twitter experiments with News Tab
A store simply gets an account to begin receiving orders and enquiries from customers via chat in Lookup.
This tie-in isn’t as sophisticated as Twitter’s buy button which, announced last year, handles transactions directly via Stripe. Instead, Twitter will act as a communications pipe, just like the Lookup app itself. Orders and payment are fulfilled separately and offline for now, Lookup handles the important step of connecting merchant and customer — thanks to Twitter APIs and its monitoring options for partners.
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