Tech
Twitter quietly launches location feeds
Finally, Twitter will let you see when tweets are from a specific place, like a business, sports stadium, or music festival.
Twitter confirmed to TechCrunch it’s now rolling out this new location feature to all iOS users, with other platforms coming later.
Location feeds linked to from these tags could inspire people to tweet more while out and about, fuel moments about particular places, and improve Twitter’s ad targeting data.
Better location functionality could be an important building block for Twitter’s future products and revenue potential.
What’s new is that specific location tags now appear in the main Timeline and on profiles, clueing people in to the fact there are location feeds to browse.
Read also: Workato unveils personal workbot
The Foursquare branding and design of the location feeds is new too. Despite confirming the news to us previously, Twitter says a basic version of location feeds was available before, but there was no way to tell a tweet was tagged with a location unless you opened its detail view.
Foursquare is powering precise place identification for the Twitter feature. In exchange it gets prominent branding, links back, and the ability to improve its own database.
Foursquare CEO Jeff Glueck tells us “We’re excited about this integration, which has been getting deeper over time. Location can provide important context for any moment, and our location intelligence is best-in-class. We’re proud to support Twitter in the US, Canada, Brazil and many other geographies. Stay tuned for more to come.”
Following renewed interest in location from Twitter’s role tracking the Ferguson #blacklivesmatter unrest, Business Insider reported in late 2014 Twitter and Foursquare would strike a partnership. The two officially announced the deal in March 2015, and previewed a prototype of the feature.
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