Uber mulls giving shares to drivers to make them stay

Crisis-hit ride-hailing company Uber is considering giving shares in the company to drivers after struggling to retain most of them amid corporate culture controversy.

Details on any share compensation scheme are nonexistent as of yet, but there’s one reason Uber would be giving away stock: to keep drivers on the platform.

Read also: Uber struggling to retain drivers amid corporate culture controversy

Drivers are contractors, not employees, and they’ll only stick around for as long as it makes sense to be with Uber but recent scandals have not helped matters.

According to data provided to TechCrunch by app analytics firm Apptopia, Uber’s new driver retention rates have seen a precipitous decline in the U.S.

Apptopia’s analysis of app downloads and usage of Uber, 30-day user retention for the Uber driver app is down 47 percent from January to May which may have forced the new development.

 

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