Tech
Uber struggling to retain drivers amid corporate culture controversy
Ride-hailing company, Uber is reportedly finding it hard to retain its drivers amid corporate culture controversy rocking the firm which has witnessed a major shake-up with the exit of CEO Travis Kalanick.
According to data provided to TechCrunch by app analytics firm Apptopia, Uber’s new driver retention rates have seen a precipitous decline in the U.S.
Apptopia’s analysis of app downloads and usage of Uber, 30-day user retention for the Uber driver app is down 47 percent from January to May.
As TechCrunch noted, “This measure looks at the proportion of users opening the app each day after the initial day of download — continuing until the 30th day … the idea being to measure engagement meaningfully versus looking at app deletions (as lots of people just stop using an app versus actively deleting it).”
Read also: Uber CEO resigns over corporate culture
The development is coming after an embattled Kalanick stepped down after being put under heavy pressure from a large group of the company’s shareholders.
Despite a reputation for scandals that appeared to be accelerating — sexual assaults by drivers, “greyballing” regulators, disputes over driver pay and a corporate culture teeming with charges of harassment — Kalanick had remained the company’s leader, and announced a week ago that he would take a leave of absence.
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