The United Nations Development Programme (UNDP) has partnered with the Nigerian movie industry dubbed Nollywood and players in the music, entertainment industry on movies and content that tells Nigeria’s development agenda.
The partnership became possible when the UNDP held its first series of development conversations with the Nigerian creative’s dubbed #CreateToDevelop, which is part of the recently launched UNDP Nigeria Development Dialogue aimed at creating platforms for conversations to constructively inform on Nigeria’s development memo.
Expounding on the role of creatives in social reforms and behavioral change, Mohamed Yahya, the UNDP Resident Representative to Nigeria, on Thursday, noted that Nigeria’s creative sector has over the years played a critical role in influencing the growth of Africa’s arts and culture.
Mr Yahya explained that, “while policies are crucial for reforms and development in any country, it is only by amplifying the psychology of progress through creative story-telling in every form that we can aspire to becoming a generation that believes in themselves to do better.”
While speaking during the get together which had the presence of veterans and young creatives across entertainment the sector including Sola Sobowale, Ajoke Silva, Alibaba Akpobome, Don Jazzy, actress and activist, Omotola Jalade-Ekeinde said that the ability to stay on an issue or a cause long enough to establish impact was one of the biggest challenges working with development organisations.
She said; “The biggest challenge working with development organisations is the ability to stay on an issue or a cause long enough to establish impact. It is our hope that whatever areas/stories UNDP commits to will be consistent for longer term engagement in order to ensure success and ability to measure the impact of the causes the organisation chooses to support.”
Other creatives across the entertainment sector who attended the event include; Toke Makinwa, Dakore Akande, Mercy Johnson, Chioma Akpotha, Adebola Williams, Yagazie ‘Gazmadu’ Eguare, Stephanie Busari, Hadiza Nyako Tukur, Edwin Okolo and the award-winning filmmaker, Joel Kachi-Benson.
Join the conversation
Support Ripples Nigeria, hold up solutions journalism
We are a media platform, committed to data and investigative journalism that holds leadership accountable.
We will not trade the right to press freedom and free speech for a piece of cake.
If you like what we do, and are ready to uphold solutions journalism, kindly donate to the Ripples Nigeria cause.
Your support would help to ensure that citizens and institutions continue to have free access to credible and reliable information for societal development.
INVESTIGATION: Inside UNILAG’s multi-million naira budgetary abuse and academic discord
The University of Lagos located in Nigeria’s commercial capital, Lagos, has been embroiled in controversies with allegations bothering on misappropriation of...
SPECIAL REPORT: Displaced residents of Zamfara battle hunger, as underfunding derails Nigeria’s nutrition goals
On paper, Muhammad Zayyanu is seven years old. The quiet boy who looks shorter for his age could not recollect...
INVESTIGATION: N7.3bn paid for unnamed projects; how Nigerian govt spent N2.2trn in six months
Analysing nearly 3,000 payments made by various Federal Government Ministries, Departments and Agencies (MDAs) over the previous six months (January...
INVESTIGATION… Delay rocks Nigerian govt’s promise of N30,000 covid-19 relief for artisans, others
Before the outbreak of the COVID-19 pandemic in February, 2020, Chukwudi Okoroigwe’s daily earnings as a bus driver was hardly enough to cater to the...
INVESTIGATION… Ten years after, communities count losses as AfDB, Cross River govt abandon road project
Ten years after the Cross River State government and African Development Bank (AFDB) jointly awarded the Yahe-Wanokom-Wanikade-Benue border road for...