WhatsApp launches new Business Search feature

Meta-owned instant messaging platform, WhatsApp, has announced a new feature that will allow users to connect with a brand and make in-app purchases.

WhatsApp disclosed the development on its official blog as seen by Ripples Nigeria on Saturday.

Ripples Nigeria gathered that Meta CEO Mark Zuckerberg unveiled the search and directory options at the WhatsApp Business Summit in Sao Paulo.

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Zuckerberg, while commenting on the feature, noted that the new feature would allow users to browse businesses by category or search by name.

“The ultimate goal here is to make it so you can find, message, and buy from a business all in the same WhatsApp chat,” the company said in a statement.

The new feature has been launched in Brazil, Colombia, India, Indonesia, Mexico, and the UK, while in Brazil, the search will help people find small businesses as well.

There are no talks, however, when the feature will be in the African market.

By Kayode Hamzat

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