Tech

YouTube boss launches Video app for celebrity chefs

Published

8 years ago

March 10, 2016

YouTube boss launches Video app for celebrity chefs

Nom- a new video app that combines those two things to deliver a platform that can be used to create live streams from celebrity chefs, trending restaurants, and general users has been launched by YouTube boss.

The start-up is the brainchild of YouTube co-founder Steve Chen who created the company alongside former alum of the Google-owned video service, Vijay Karunamurthy.

Together they envision Nom as “a community for food lovers to create, share, and watch their favourite stories in real-time.”

Building that community, however, won’t be easy. After all, the live-video sector is flooded with major players, including Snapchat, Periscope, YouTube, and Facebook.

It has also seen its first casualty in Meerkat, the app that started the trend only to be overshadowed by its competitors. How exactly does Nom intend to beat those Web giants at their own game?

According to Chen, the new platform does have a couple of unique traits that distance it from its rivals, reports Business Insider. Firstly, its streamlined approach of targeting a single (if rather large) community — namely food lovers — means it can cater (no pun intended) its platform around that group’s interests.

Drawing inspiration from Slack, Nom boasts a stream of content (both live and pre-recorded) through its channels, which are run by a team. A quick glance at its content shows everything from upcoming live feeds based around food-oriented city guides to pre-recorded recipe videos for cupcakes and cocktails.

Food porn and live video have been on every social network’s radar for a while now. The popularity of the former can be glimpsed in the countless #healthyeating images and videos available on Instagram, and the popular Web and TV shows dedicated to delicious food. Meanwhile, the high user engagement from live video has made it increasingly important to everyone from Twitter to Facebook.

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