Samsung to rival Apple with giant London showroom

Samsung Electronics Co. has agreed to a deal to open a new space in London’s King’s Cross district which will serve as a showcase for its products and technology, two people with knowledge of the plan said.

The technology giant is finalizing details to lease the 20,000 square feet (1,858 square meter) top floor of the under construction Coal Drops Yard mall, which has been designed by Thomas Heatherwick, the people said, asking not to be identified because the plan is private.

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The space, under the kissing curved roof of the former Victorian coal store, will be similar to Samsung’s 837 site in New York’s Meatpacking district, which the company describes as “not a store, but a new kind of place filled with ideas, experiences and Samsung’s cutting edge devices”, according to its website.

A spokeswoman for Argent Property Development Services LLP, which is developing the mall on behalf of the King’s Cross Central Limited Partnership, declined to comment. A spokesman for Samsung said the company does not comment on rumor or speculation.

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