Connect with us

Tech

Facebook losing younger users in UK to Snapchat, research reveals

Published

on

Facebook losing younger users in UK to Snapchat, research reveals

The number of British social media users aged between 12 and 24 who are regularly logging in to Facebook will fall by 700,000 to 6.7 million this year, leaving the company with just 71% of the market share, according to EMarkerter research.

Users are increasingly moving to Snapchat, where it is predicted that 43% of British teenagers will log in over the course of 2018 – more than double the numbers in 2015.

Read also: Start-up launches AI chatbot to help people report workplace abuse

The statistics are equally true in the US, where for the first time ever fewer than 50% of teenage internet users will log in to Facebook at least once a month.

Facebook is still adding monthly users, but they are mainly from older age groups – and not all the young people leaving the platform are going to Facebook-owned Instagram, which is not growing as fast as Snapchat.

 

RipplesNigeria… without borders, without fears

Click here to join the Ripples Nigeria WhatsApp group for latest updates.

Join the conversation

Opinions

Support Ripples Nigeria, hold up solutions journalism

Balanced, fearless journalism driven by data comes at huge financial costs.

As a media platform, we hold leadership accountable and will not trade the right to press freedom and free speech for a piece of cake.

If you like what we do, and are ready to uphold solutions journalism, kindly donate to the Ripples Nigeria cause.

Your support would help to ensure that citizens and institutions continue to have free access to credible and reliable information for societal development.

Donate Now