Meta launches WhatsApp Cloud API to support business customisation

Mark Zuckerberg-led company, Meta, has announced launching an API facility to support businesses customise solutions for growth.

Cofounder of Meta, Mark Zuckerberg, disclosed this in a statement published late Thursday evening via his Facebook page.

According to the American tech businessman, the latest development would allow businesses and developers to build on top of WhatsApp, going forward to customize their experiences and respond to customers faster.

The statement reads:

Read also: Meta goes after over 39,000 phishing accounts targeting Facebook, Instagram, WhatsApp users’ funds

“Today we’re launching WhatsApp Cloud API for any business of any size around the world. This will allow businesses and developers to build on top of WhatsApp to customize their experiences and respond to customers quickly and easily.

“The best business experiences meet people where they are and that’s WhatsApp, so I’m excited to open this to businesses everywhere.”

The development comes weeks after Whatsapp rolled out an in-chat reaction feature for users to respond to chats with preferred mood options.

Join the conversation

Opinions

Support Ripples Nigeria, hold up solutions journalism

Balanced, fearless journalism driven by data comes at huge financial costs.

As a media platform, we hold leadership accountable and will not trade the right to press freedom and free speech for a piece of cake.

If you like what we do, and are ready to uphold solutions journalism, kindly donate to the Ripples Nigeria cause.

Your support would help to ensure that citizens and institutions continue to have free access to credible and reliable information for societal development.

Donate Now