Sports

Chelsea agree £60m-a-year Nike deal

Published

8 years ago

October 13, 2016

Chelsea have announced a new £60 million-a-year sponsorship deal with Nike, the “largest commercial deal in the club’s history”, after severing ties with Adidas six years early.

The new deal is worth double the current agreement with Adidas, after confirmation of the early termination came last week, and will cover kits for the first team, ladies team and youth outfits.

Roman Abramovich’s close confidant and Chelsea director Marina Granovskaia was involved in setting up the new arrangement and gave a rare statement upon announcing the agreement.

“This is an incredibly exciting and important deal for the club,” Granovskaia said. “Like Chelsea, Nike is known around the world for its excellence and innovation and we look forward to working together in what is sure to be a successful partnership.”

“We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world’s elite football clubs.”

Nike will join Yokohama and Carabao as brands on the Blues’ famous shirt and the club could stand to make a combined £110m per year from their shirt deals alone, with only Manchester United boasting a more lucrative shirt sponsor.

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