Advertising: Multinationals, Banks, Get Knocks for Undermining Local Contents

For their incessant practice of shooting television commercials (TVCs) and other advertising campaigns in foreign countries, Nigerian banks, telecommunications companies and other multinationals have been accused of frustrating efforts by stakeholders in the advertising industry to promote local content.

The Minister for Information and Culture, Alhaji Lai Mohammed, had announced that the federal government was going to ban the production of Nigerian movies, music videos and television commercials outside the country to help grow the creative industry in Nigeria and to create jobs.

But despite this threat, the practice has continued unabated.

Some of the industry stakeholders, who spoke to THISDAY on this development, argued that the highest percentage of what is accruing to advert spending in Nigeria goes into the coffers of foreign countries.

THISDAY, October 16, 2018

 

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