Tech

Apple announces apps for earth

Published

8 years ago

April 17, 2016

Tech giant Apple has announced the arrival of a new green-initiative known as “Apps For Earth” to coincide with Earth Day next week.

The project aims to spread environmental consciousness through its millions of customers by injecting environmental themes and motifs into 27 of its most popular apps.

Apple plans to run “ Apps For Earth,” in partnership with the World Wildlife Fund, for ten days, starting today and ending April 24. Earth Day is Friday April 22.

During this run, popular games like Angry Birds 2, Jurassic World: The Game, and SimCity BuildIt will all have ecologically minded twists.

In SimCity BuildIt, for example, users will be able to plant a massive forest right in the midst of their city, as well as build coral reefs offshore and create habitat for endangered animals like tigers, gorillas, and pandas.

In Angry Birds 2, the avian protagonists will promote ocean conservation by defending the seas’ ecosystems from the devilish pigs.

Each time one of the 27 apps involved is purchased, the proceeds will go to support the World Wildlife Fund in order to bolster the foundation’s climate and environmental initiatives.

The Washington Post pointed out that given the size of the App Store—which is spread across 155 countries with millions of users—as well as the popularity of some of the apps themselves—Angry Birds 2 has been downloaded 85 million times—the proceeds from this initiative could be one of the largest conservation fund-raising efforts ever.

RipplesNigeria… without borders, without fears

Join the conversation

Opinions

Support Ripples Nigeria, hold up solutions journalism

Balanced, fearless journalism driven by data comes at huge financial costs.

As a media platform, we hold leadership accountable and will not trade the right to press freedom and free speech for a piece of cake.

If you like what we do, and are ready to uphold solutions journalism, kindly donate to the Ripples Nigeria cause.

Your support would help to ensure that citizens and institutions continue to have free access to credible and reliable information for societal development.

Donate Now