Sony music chairman quits, forms Apple partnership

A variety of sources have claimed that Sony Music chairman Doug Morris is leaving the publisher at the end of March to help run a new label, 12 Tone, that will have a “partnership” with Apple.

Reports say former Def Jam chief Steve Bartels would join the team and there is a chance this could involve exclusive music — Apple is fond of exclusives, after all. Whatever it entails, Morris’ involvement could represent a major victory.

Read also: Engineers develop lasers that can charge your phone just as fast as a USB cable

Morris is one of the music industry’s biggest business legends, having led all three major music publishers (Sony, Universal and Warner) at various points in his life. He’s been particularly important to Sony.

It was floundering when he joined in 2011, but it has since had both stability and major hits from the likes of Adele and Daft Punk.

 

 

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