EME has quietly shut down its record label arm –Banky W

Nigerian singer, rapper and actor Bankole Wellington popularly known as Banky W has revealed in a two part instagram post via his account @bankywellington that himself and his partner Tunde Demuren have decided to shut down the record label arm of Empire Mates Entertainment (E.M.E.).

Banky W in the post on Instagram stated that E.M.E. which was one of the brightest and best record label platforms in Nigeria which had acts like Wizkid, Skales and Niyola is now a full-fledged Media Agency that will focus on creative Marketing, Advertising, PR, Brand Events/Activation’s, and a talent management firm.

He said E.M.E.’s business venture will now be marketing, advertising, public relations, branding, shooting of television commercials and documentaries adding that it became necessary to shutdown the label in January 2017, due to restructuring after nine years of operation.

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“Empire Mates Entertainment (EME) was started by @captdemuren & I, way back in 2001/2002 – in my dorm room at my University in NY. The reason we used the word “Empire” was because Tunde and I were crazy enough to dream that we could build a company that would eventually become an Empire.. one that would serve as the launching pad for not only my career goals in music, movies and other interests… but one that would also serve as a stepping stone for other talents to become more successful and achieve their goals as well.

“We started the record label part of it right there in my room, which we relocated to Lagos around Vals day 2008 – and we thank God for guiding and crowning our efforts thus far; we’ve played our little part in helping discover/boost the careers of a number of talents in the Music business (some of your favourite Artists, Producers & Engineers..) and we are forever grateful for the opportunity to live out our dreams by giving others a platform to shine as well. In January of 2017, after 9 years of being in the Nigerian Music Industry, we decided it was time to quietly close the Record Label Arm of our business.

“Essentially we have restructured our business.. and instead of operating just as a record label, we have expanded and changed our focus a bit… we are now a full-fledged Media Agency that focuses on Creative Marketing, Advertising, PR, Brand Events/Activations AND a talent management firm.

The record label which was founded by Banky W and his best friend, Tunde in 2002 while they were at the university in New York now seeks to impact the launching and marketing of a number of brands and companies just the way they did with artistes.

 

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