Energy drinks producers battle consumers’ health concerns

Energy drink producers are now positioning their products based on product innovation and repackaging on the backdrop of rising concerns over consumers’ health.

The health concern has to do with the sugar and alcohol content, as well as caffeine content, a chemical believed to be responsible for increased risk of heart disease due to the significant impact it has on a consumer’s blood pressure and stress hormones.

Red Bull has the highest market share of the energy drinks in the Nigerian market accordig to distributors’ sales book cited by VanguardCompanies & Markets, C&M.

The C&M, findings show that most of the producers have also started displacing middlemen, including distributors by delivering the products to the retailers with their distribution vans.
Vanguard, January 3, 2018

 

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