Facebook plans to be more like YouTube in new video strategy

“We’re focusing more on shorter form content to start” Facebook CEO Mark Zuckerberg said on Wednesday’s Q4 earnings call, where he was repeatedly questioned about Facebook’s video strategy.

One thing’s clear, Facebook will invest heavily. “I see video as a mega trend,” said Zuckerberg.

Facebook will both pay video makers up front and through ad revenue sharing to get their content into its News Feed and video tab.

Read also: Team of young students hope to be first to brew beer on the moon

Despite reports that it’s been in talks with TV studios and is building a set-top TV box, Facebook isn’t going to immediately dive into funding a ton of TV shows and movies.

Zuckerberg noted, “Over the longer term…people will experiment with longer forms of video as well as all kinds of different things.” But quick, snackable clips are “the primary focus for the foreseeable future.”

Essentially, Facebook is more interested in the YouTube model of collecting tons of quick video clips than investing in long-form shows or films like Netflix.

RipplesNigeria ….without borders, without fears

Click here to download the Ripples Nigeria App for latest updates

Join the conversation

Opinions

Support Ripples Nigeria, hold up solutions journalism

Balanced, fearless journalism driven by data comes at huge financial costs.

As a media platform, we hold leadership accountable and will not trade the right to press freedom and free speech for a piece of cake.

If you like what we do, and are ready to uphold solutions journalism, kindly donate to the Ripples Nigeria cause.

Your support would help to ensure that citizens and institutions continue to have free access to credible and reliable information for societal development.

Donate Now