Instagram provides competition for Snaptchat’s Live Stories

Picture sharing social media platform, Instagram is providing competition for Snapchat’s Live Stories with the introduction of Spotlight Compilations.

The latest offering by Instagram is a collection of vertical slideshows of the best videos related to a theme, like “Dynamic Duos – Odd Couple Animal Videos” or “Ramped Up – Rad Skateboarding Videos.” They appear in the Spotlight section atop the Explore tab which launched in June.

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Until now, Instagram only made Spotlight Compilations for Halloween, Thanksgiving, the winter holidays, and New Year’s. It also had plans for curating collections around big music festivals and news events.
Already, Spotlight Compilations were so popular that starting this week, Instagram’s community team began spontaneously coming up with themes. They comb through the top relevant clips, and show them off in its “immersive video player” each day so there’s always at least one to watch.

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