Virtual reality: Samsung, Oculus team up with Lebron James

Samsung and Oculus gave a virtual gift on Christmas day when both companies paired up for Samsung’s Gear VR, a hot ticket item this holiday season.
Both companies launched a LeBron James experience in VR called “Striving for Greatness” with an iconic commercial during the Warriors and Cavaliers game.

Read also: Samsung agrees to pay $548 million settlement to Apple

The experience itself is available for download on the Oculus Store as well as the Samsung Milk VR app and follows LeBron as he trains for his 13th NBA season.

It was developed by Oculus Studios, James’ UNINTERRUPTED, and directed by Felix & Paul Studios. It give about 12 minutes out of the virtual reality experience, which is a great demo of the Gear VR itself, and what’s to come from the likes of the producers when they tie in iconic stars like LeBron James.

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